Acceptable Use Policy

This AUP applies to every workspace, every user, every integration, and every message sent through the Platform — including outbound campaigns, replies posted to public review platforms, feedback collection, AI drafts, and API usage. It applies in addition to (not instead of) the platform-specific policies of any service you connect to Vouch.

When you send a message through Vouch, you are the sender of record. You represent and warrant that you have collected, recorded, and can produce evidence of every consent required by the law of the jurisdiction the recipient is in, for the channel you are using. This includes:

• United States — TCPA (prior express written consent for marketing calls/SMS to wireless numbers), CAN-SPAM (clear identification, valid physical address, working unsubscribe within 10 business days), state mini-TCPAs (e.g. Florida, Oklahoma, Washington), state CCPA-style notice requirements.
• United States SMS — registered 10DLC brand and campaign with the carriers, opt-in keyword logs, STOP/HELP keyword handling, content rules (no SHAFT-C — Sex, Hate, Alcohol, Firearms, Tobacco, Cannabis — except under the carrier-approved categories).
• Canada — CASL (express or implied consent, identification, unsubscribe).
• EU/EEA + UK — GDPR + ePrivacy Directive (lawful basis, valid opt-in for direct marketing where required, identification, withdrawal of consent).
• WhatsApp — Meta's WhatsApp Business Messaging Policy, including opt-in evidence, template approval, and 24-hour service window rules.
• Email — DKIM/SPF/DMARC authentication on the sending domains you connect, list hygiene, complaint-rate management.

You are responsible for honouring opt-outs across every channel, for not contacting recipients on suppression lists, for not buying or scraping contact lists, and for not sending to recipients you have no prior relationship with unless your lawful basis specifically permits it.

The U.S. Federal Trade Commission’s Rule on the Use of Consumer Reviews and Testimonials (16 CFR Part 465, in force since October 2024) prohibits fake reviews, undisclosed incentives, review suppression, and several related practices, with civil penalties currently up to $51,744 per violation. Most major review platforms (Google, Yelp, Tripadvisor, Trustpilot, Facebook) have their own equivalent or stricter rules. When you use Vouch, you agree not to do any of the following:

• Create, buy, sell, broker, solicit, or post fake or AI-fabricated reviews, including reviews from people who do not exist or who have not actually used the product or service.
• Use Vouch to write reviews on behalf of your own staff, family, or contractors as if they were independent customers, or to repost reviews from other platforms without attribution where the platform requires originality.
• Pay, incentivise, or condition any benefit on a customer posting a positive review or refraining from posting a negative one. (Asking every customer for a review and offering the same small thank-you to anyone who responds — positive or negative — is fine, as long as the incentive is disclosed where required and not tied to the review's content.)
• Selectively suppress, hide, divert, or fail to forward negative feedback while encouraging positive feedback — sometimes called "review gating." Vouch's destination routing and surveys must not be configured to filter consumers based on whether they are likely to leave a negative public review.
• Edit or doctor a consumer's review without their permission, repost it out of context, or use AI to alter its meaning.
• Use insider, influencer, or related-party endorsements without the material-connection disclosures required by the FTC Endorsement Guides.
• Threaten or retaliate against a consumer for leaving a negative review.
• Misrepresent the company, the location, or the reviewer's status (e.g. claiming a paid endorsement was independent).

We design destination routing to comply with platform rules and the FTC rule. If you configure a workflow that risks crossing those lines, we may decline to send it, contact you to fix it, or suspend the relevant feature.

You may not use Vouch to send, host, generate, or process content that:

• Is unlawful in the recipient's or sender's jurisdiction.
• Is deceptive, fraudulent, or designed to phish credentials, payment details, or one-time codes.
• Promotes violence, terrorism, self-harm, or the exploitation of minors.
• Harasses, threatens, or discriminates against any person or group on the basis of race, ethnicity, religion, sex, sexual orientation, gender identity, disability, or other protected characteristic.
• Infringes third-party intellectual property, privacy, or publicity rights.
• Contains malware, exploit code, or links to malicious destinations.
• Promotes regulated goods or services (cannabis, gambling, prescription drugs, firearms, adult content) in a manner that violates carrier, platform, or jurisdictional rules.
• Is intended to manipulate financial markets, evade sanctions, or facilitate money laundering.

You must not use Vouch in ways that compromise the integrity, security, or availability of the Platform or other customers. Specifically, you agree not to:

• Probe, scan, or test the Platform's vulnerability without our prior written authorisation under the responsible-disclosure program (see /security/).
• Circumvent rate limits, tenant isolation, RBAC, write-gating, audit logs, or any other security control.
• Reverse engineer, decompile, or attempt to extract source code, model weights, or trade secrets.
• Use the Platform to build a competing product or to train a third-party AI model on Platform features or output.
• Sublicense, resell, or repackage the Platform without our written consent.
• Use bots, scrapers, or automation to drive load beyond the limits of your subscription, or to harvest data from other parts of the Platform.
• Falsify identity, headers, sender domains, caller IDs, or other transmission metadata.

Vouch’s AI features are subject to additional rules in our AI Policy. In summary: AI drafts must be human-reviewed before publication; AI must not be used to fabricate reviewers, impersonate real people without consent, or generate deceptive content; and you must not attempt to extract model weights or training data through the Platform.

When you connect a third-party service to Vouch — a review platform, an SMS or WhatsApp carrier, an email provider, a CRM, a calendar — you authorise Vouch to act on your behalf within the scopes you approve, and you remain bound by that service’s own terms. If a connected service notifies us that your use violates its rules, we may suspend the integration to protect your account standing and the standing of other Vouch customers on shared infrastructure.

If you believe a Vouch customer is violating this AUP — for example, by soliciting fake reviews, sending spam, or harassing a consumer — report it to support@aartha.ai. Include the message, the platform, and any identifying detail you can share. We investigate every report.

If you received a Vouch-powered message you did not want, you can unsubscribe using the link or keyword in the message, and you can also email support@aartha.ai. We will route your complaint to the workspace responsible.

We may investigate suspected violations, request information from you, suspend features (e.g. outbound SMS) while we investigate, suspend or terminate the workspace, and notify affected third parties (carriers, review platforms, law enforcement) where required. For serious or repeated violations — including any violation of the FTC fake-review rule — we will terminate the workspace.

We will give you reasonable notice and an opportunity to cure where the circumstances and risk allow. We will not give notice in advance of action where doing so would risk further harm, evidence destruction, or platform deplatforming.

We may update this AUP to address new laws, new carrier policies, new abuse patterns, or new Platform features. Material changes are announced in-app or by email at least 30 days before they take effect for paid customers.

Abuse reports: support@aartha.ai
Legal: support@aartha.ai
Privacy: support@aartha.ai
Security: support@aartha.ai