SMS Terms

Vouch (operated by Aartha, Inc., “Vouch”, “we”) provides the software, the carrier-registered campaign infrastructure, and the consent ledger that powers SMS messaging for the merchant whose name appears in the body of the message (the “Merchant”). The Merchant is the sender of record for the message. Your contractual relationship for the message content and for the underlying service the message references is with the Merchant. Vouch’s role is processor and infrastructure provider.

The Merchant may use Vouch to send one or more of the following types of message, based on the consent surface you completed:

• Appointment, booking, or service reminders and confirmations.
• Review requests — a one-tap link inviting you to leave a review on Google, Yelp, Facebook, Tripadvisor, Trustpilot, or a Merchant-owned feedback form.
• Feedback follow-up — a short survey or callback option after your visit.
• Customer-service replies to messages you initiate.
• Service updates that affect an appointment or order you already have with the Merchant.

The Merchant is responsible for keeping the content of these messages compliant with applicable law and with these SMS Terms. The Merchant must not use Vouch’s SMS infrastructure for marketing categories that are not permitted under their registered 10DLC campaign use case, or for messages that violate the FTC’s Rule on the Use of Consumer Reviews and Testimonials (16 CFR Part 465). For full rules see our Acceptable Use Policy.

You opted in to receive SMS from the Merchant by one of the following methods:

• Checking an unchecked SMS consent box on the Merchant's booking, checkout, intake, or feedback form — including the standard Vouch consent surface shown at https://www.tryvouch.io/sms-opt-in/.
• Confirming the SMS consent screen on the Merchant's in-store Vouch kiosk after your visit.
• Texting a keyword (such as JOIN or START) to a Merchant-published short code or 10DLC number.
• Completing a paper or in-person form on which the Merchant collected your number with a clear consent statement.

In every case, Vouch records the consent state, the channel, a server-side timestamp, and (for digital surfaces) the IP address and user agent that accompanied the opt-in. The Merchant can produce that consent evidence on request from a carrier, regulator, or you.

Message frequency varies by Merchant and by the program(s) you opted in to. Typical volumes: 1–3 messages per visit for review and feedback programs; 1–2 messages per appointment for booking reminders; occasional service updates if the Merchant flags a change. A specific Merchant may publish a different frequency disclosure in the consent surface — that disclosure controls for that Merchant.

Msg & data rates may apply. Vouch and the Merchant do not charge you to receive messages. Your wireless carrier may charge for incoming and outgoing SMS or MMS messages depending on your plan. Contact your carrier for details. Vouch is not responsible for delays or failures in message delivery caused by the carrier network, your device, or third-party services outside our control.

You can manage your participation by replying with any of these keywords to any message you receive from the Merchant through Vouch:

• STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT — you will be unsubscribed from the Merchant's SMS program. We will send a single confirmation message and then no further automated messages. To re-subscribe, opt in again through the Merchant's consent surface.
• HELP, INFO — you will receive a help message identifying the Merchant, summarising the program, and giving a contact for support.

Keyword handling is processed within seconds, persists across campaigns from the same Merchant for your number, and is mirrored across SMS, MMS, and any cross-channel messaging the Merchant has configured (where the channel supports it).

The Vouch SMS service supports messaging on US-based wireless networks participating in The Campaign Registry’s 10DLC ecosystem, including (but not limited to) AT&T, T-Mobile (including former Sprint), Verizon Wireless, U.S. Cellular, and major MVNOs. Where the Merchant has configured WhatsApp Business as an alternate channel, messages may be delivered via WhatsApp instead of SMS to consenting recipients. Vouch does not guarantee delivery on every carrier, on every device, in every coverage area, or under every plan; carriers may filter or block messages at their discretion.

Vouch processes the personal data involved in delivering these messages as a processor on behalf of the Merchant. We do not sell or share your phone number with third parties for marketing, and we do not use the content of messages or your contact details to market Vouch’s own products. Mobile-originated data — including your phone number, your opt-in or opt-out status, and the timestamp of any reply — is shared only with the carrier sub-processors required to deliver the message and is not used for any purpose other than delivering the service to the Merchant.

For the full picture, see our Privacy Policy and the list of sub-processors we use. To exercise privacy rights about a specific phone number, contact the Merchant directly or email support@aartha.ai and we will route the request.

These SMS Terms supplement and are subject to our Terms of Use, including the limitation of liability, governing-law, and disputes provisions. We may update these SMS Terms to reflect carrier policy changes, regulatory changes, or new program types; updates are posted to this page and reflected by the “Last updated” date at the top.

About a message you received: contact the Merchant whose name appears in the message — they own the program and the underlying service.

About Vouch’s SMS infrastructure or consent records: support@aartha.ai

To report abuse (unwanted messages, suspected violations of these SMS Terms or the Acceptable Use Policy): support@aartha.ai

Privacy: support@aartha.ai
Security: support@aartha.ai