Vouch Score

A single, transparent reputation score per business location computed from average rating, review velocity, sentiment of recent reviews, response health, and platform diversity.

The Vouch Score is a single, transparent reputation score per business location, designed to tell operators what to fix this week rather than just how good or bad they look right now. It's computed from a weighted combination of five inputs:

Average rating — your star rating across the platforms you care about, weighted by review volume per platform.
Review velocity — how many new reviews you're getting per week, with a higher weight on recent reviews (see review velocity).
Sentiment of recent reviews — AI-extracted sentiment of open-text review content over the last 30 days.
Response health — how fast and how completely you reply to incoming reviews, including time-to-first-response and percentage of reviews replied to.
Platform diversity — appearing on the right mix of platforms for your category (Google primarily, Yelp / Tripadvisor / Healthgrades / G2 secondarily depending on industry).

Why a composite score: a raw star rating doesn't tell you what to do this week. Vouch Score breaks down the inputs so the location manager can see whether they need to send more review requests (velocity), respond faster (response health), or address an operational issue surfaced by sentiment analysis. The math is documented and the inputs are visible per location.

Why "Vouch" Score: the score is named to differentiate from other composite scores in the market — Birdeye's "BirdEye Score," Reputation.com's "Reputation Score," etc. The metric weighting is published in our customer documentation so operators can audit how their score is computed.

Related terms

Net Promoter Score (NPS)

— A loyalty metric calculated by asking customers how likely they are to recommend a business on a 0–10 scale, then subtracting the percentage of detractors (0–6) from the percentage of promoters (9–10).

Review velocity

— The rate at which new reviews are added to a business's profile over time, typically measured per week or month. A key local-SEO signal because Google weights recent reviews more heavily than old ones.

Online Reputation Management (ORM)

— The practice of monitoring, influencing, and improving how a business is perceived across public review platforms, social media, search results, and direct customer feedback channels.