SMS consent

How customers opt in to receive review-request SMS sent through Vouch

This is the standard Vouch consent surface that merchants embed on their booking, checkout, and feedback flows. It satisfies the TCPA prior-express-written-consent standard, the CTIA Messaging Principles & Best Practices, and the carrier 10DLC campaign-vetting requirements (unchecked-by-default checkbox, clear sender, purpose, frequency, “Msg & data rates may apply,” STOP/HELP instructions, and links to Privacy and Terms). The form below is a demonstration — it does not actually collect data.

Demo merchant

Bright Smile Dental — Appointment confirmation

Full name

Mobile number

US numbers only. Standard carrier rates apply.

Appointment date

Yes, text me appointment reminders and a review request from Bright Smile Dental, sent through Vouch. Msg frequency varies (typically 1–3 messages per visit). Msg & data rates may apply. Reply STOP at any time to cancel. HELP for help. By checking this box, I provide my prior express written consent to receive automated text messages from Bright Smile Dental at the number above. Consent is not a condition of purchase. See SMS Terms, Privacy Policy, and Terms.

By submitting this form you agree to Bright Smile Dental’s appointment policies. SMS opt-in above is separate and optional.

For carrier reviewers

The consent surface above is the canonical Vouch SMS opt-in. Vouch’s merchant customers deploy it on their booking, checkout, intake, and feedback pages, and configure their brand name in place of “Bright Smile Dental”. Vouch does not send SMS to any consumer who has not affirmatively opted in through this surface or an equivalent one configured by the merchant.

Unchecked by default

The opt-in checkbox is unchecked at page load. Consent must be a deliberate user action.

All required disclosures

Sender name, purpose, frequency, “Msg & data rates may apply,” STOP to cancel, HELP for help, and links to Privacy and Terms — all in the consent line.

Consent is logged and auditable

On submission, Vouch records the consent state, server-side timestamp, IP address, and user agent in an immutable audit log scoped to the merchant’s workspace. Carriers and regulators can request consent evidence for any recipient by contacting support@aartha.ai.

Keywords: Vouch honours STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, and QUIT to unsubscribe, and HELP / INFO for help. All keyword responses are processed within seconds and persist across campaigns for the recipient’s number.

Compliance checklist — what this opt-in satisfies

TCPA prior express written consent — checkbox is unchecked by default, consent language is clear and specific, the agreement is to receive automated messages at a stated number, and consent is not a condition of purchase.
CTIA Messaging Principles & Best Practices — brand identification, purpose, frequency, “Msg & data rates may apply,” STOP/HELP keywords, and links to Privacy and Terms.
10DLC campaign vetting — opt-in surface available at a stable public URL; consent copy and screenshot can be supplied to The Campaign Registry.
FCC 1:1 consent rule — opt-in is to a single, identified sender (the merchant), not a blanket grant to share with affiliates.
FTC Endorsement Guides & 16 CFR Part 465 (review rule) — consent is to a review request, not to providing a positive review; opt-in is not conditioned on the content of the review.
CCPA / state privacy laws — consumer can withdraw consent at any time via STOP and exercise rights at support@aartha.ai.