Feature — Destination routing
Every customer gets routed to a public review destination — Google, Yelp, Facebook, Tripadvisor, or Trustpilot — chosen by location, locale, and channel mix. No begging on the wrong platform, and no selective routing that crosses compliance lines.
Each location can have its own primary and secondary review destinations, so a restaurant that needs Yelp reviews in one market and Google reviews in another doesn't need separate tooling.
Routing accounts for the customer's language and region, sending them to the review surface where their language is supported and where your profile is strongest.
Destination routing always offers a public review link to every customer who is solicited — happy or not. This is a compliance guardrail built into the architecture, not a policy someone has to remember to follow.
Combine routing with your solicitation channel — for example, SMS customers land on a mobile-optimized Google review flow while email customers see a broader platform choice.
Set per-location destinations
Configure which platforms each location solicits reviews for, in priority order — typically Google first, with Yelp, Facebook, Tripadvisor, or Trustpilot as secondary options.
Layer in locale rules
Add locale-specific overrides where your review profile or customer base differs by language or region.
Connect to solicitation
Destination routing runs automatically as part of every solicitation send — no manual link-building per campaign.
Monitor platform mix
See which platforms are receiving the most reviews by location in Vouch analytics, and rebalance routing if one platform is underperforming.
No — that's review gating, and it violates the FTC Fake Review Rule (16 CFR Part 465) and most platforms' terms of service. Vouch's destination routing offers the same public review path to every customer regardless of sentiment. Use private feedback channels for service recovery, not selective routing.
By the priority order you configure per location, with optional locale-specific overrides. You control the priority; Vouch executes it consistently on every send.
Yes — each location can have its own destination priority list, which matters for brands where review-platform importance varies by market (for example, Tripadvisor mattering more for a tourist-area location than a suburban one).
Book a demo and we’ll walk through this feature with your own locations and channel mix.